What is proposal management software and how does it help sales?

Aarav Singh
4 min readSep 22, 2021

In this day and age, businesses have to be on their toes at all times. You may make one mistake that will cost you a customer for life.

Creating leads, capturing those, and converting them into lifelong customers is not always easy. But if done right can result in greater success for your business.

Businesses are becoming more global and complex, which means that the competition is getting fierce.

To stay ahead of their competitors in this environment, you need a robust proposal management software system for your customers and yourself to ensure everything runs smoothly on time with minimal hassle.

With all of these organizations developing proposals, they have been struggling to stay afloat. The struggle centres around three main things: proposal meticulousness, efficiency, and speed.

But before we dive deep into the art of making perfect proposals and how a proposal management system can help, let us understand proposal management software in detail.

What is proposal management software?

Business proposal software is a technology-based program that outlines the buyer’s requirements and informs the buyer whether the seller will fulfil the requirements.

It leverages businesses with customizable templates that they can use to pull together accurate proposals and submit them in time.

Proposal software is a great way to collaborate and reduce version control issues, allocate tasks more efficiently, provide dashboards for reviewing progress on projects, and track their status.

Why do businesses benefit from this software?

The time it takes for employees to prepare each proposal could be cut down dramatically if you use a software program.

From gathering and compiling information from different platforms, your team will spend less of their day waiting on tedious tasks instead of preparing these materials ahead of schedule so that one person is not responsible when submissions come in.

Proposal Management Software

Automating the proposal process is a great way to streamline and make your sales teams more efficient.

When you have an automated system, they can create customized templates for each customer or client — going far beyond what would have been possible without any automation at all.

Proposal automation software stands at the front and keeps track of all the enquiries coming in, eliminating the chance that marketing and sales enquiries will fall through the cracks.

By doing this, companies can properly handle or follow up with a prospect who requests information giving them more chances to sell, which helps grow business overall.

While these are the factors that help grow the productivity and efficiency of the company, here are four ways that a proposal software system enables sales growth:

Real-time monitoring of the end-to-end proposal management process

‍With the right proposal automation software, businesses can ensure that their salespeople are efficiently using time by eliminating procrastination and ensuring no task gets overlooked.

With this tool, teams can focus more of their time selling rather than waiting for tasks or getting distracted by other work because they will always have everything at hand as soon as it comes up — no matter how small.

Generate proposals faster

‍Proposal management software is an excellent way to save time and effort when it comes to writing proposals.

They allow sales teams to create templates with pre-filled pricing packages, so they don’t have to start from scratch every single time; this impacts the end-to-end cycle’s duration.

With more efficient use of a customer’s resources (i.e., your company), you are sure to increase chances at winning new clients, which translates into increased revenue potential later on.

A centralized location for data storage

‍When creating a new proposal using Word or Excel, there is a great chance of wasting time finding the right templates. It may further get delayed if they don’t have access to other critical information like pricing that needs to be added in a new proposal.

But you can save time with automation software as it acts as a centralized location that can store all the required information, along with providing a wide range of in-built templates to choose from.

It also serves as a repository for all the proposals sent by an organization, with each one categorized and organized so that even if you want to refer or search back many years ago, there is no problem.

Integrations with other software

‍The sales teams can use various inbuilt integrations. For instance, one system pulls the latest pricing information while another provides customer data from a CRM tool for more accurate drafting of proposals.

This makes it easier to draft proposals faster, error-free, and manage revisions swiftly. Proposal builder tools are a great way for sales teams to get more control of the process.

Wrapping Up!

A good proposal management software acts as an efficient and smart collaboration tool to allow sales teams to create customized proposals easily.

With plenty of options available in the market, you need to choose and improve your next sale with a helping hand from these tools by using native integrations between marketing automation or CRM systems; they’ll make things much quicker than before.

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